Himalaya products are dedicated to body care and have a strong natural component, but the most interesting aspect for Italy is their distinctive Ayurvedic philosophy. That’s why we decided to focus on this aspect, putting it at the heart of our communications strategy and capturing it with the hashtag #PowerOfAyurveda. An approach that has won over the Italian public, used to hearing about nature but not about ayurveda.
Magazines and radios have always existed, the challenge has been to exploit them to speak to the public of today, continuously distracted by messages. We’ve developed a captivating campaign where the concept of ayurveda immediately catches the eye, and a radio ad that follows the same logic, therefore a great deal of clarity and a few simple words.
PRINT – RADIO
The values of a brand are real and tangible, and we have managed to bring them into the virtual world. We have developed a responsive Himalaya website and adapted it to the Italian market, making it a point of reference for those seeking information on philosophy, products and the locations of shops.
In a world where people have access to so much information, the only way to stand out is to provide valuable information. So we drew up structured editorial plans, organised photo shoots to get exciting images and developed interesting content for who reads them.
FACEBOOK – INSTAGRAM – SNAPCHAT
There was a time when televisions and newspapers laid down the law. Today the new generations mainly listen to bloggers and vloggers, so we decided to involve them. We sent them Gift Boxes to test the products, and then they talked about them to their followers.
BLOGGER – VLOGGER
Every Italian has at least one smartphone in hand. We decided to take advantage of this situation by sending targeted messages to people’s phones when they are near the point of sale and indicating the fastest route to them.
It is said that shopping centres are the new town squares, and we have brought Himalaya into these very settings. We did this by organising specific events to interact with the public and by distributing samples so that everyone can try the products on their own skin.